Founded on customer service and a tradition of excellence, Waste Pro has expanded to eight states in the Southeast US. With growth, an identity crisis ensued, and the need for an overall brand image and marketing strategy became more and more apparent.
In 2010, Red Rocket Studios was tasked with developing a brand image for Waste Pro. Based on family tradition, and the emphasis of the employee as an integral part of the company’s success, RRS developed a new image focusing on the history of the company as well as its employees, a more purposeful and stoic logo, and a new mantra: Caring for our Communities.
With the launch of the new Brand, RRS also provided Waste Pro an Internal Marketing Portal, where individual service locations can access an extensive array of marketing materials, from logo slick sheets to photography, to sales proposals and press releases. The portal also offers custom orders for advertising and marketing materials, and scheduling of Trade Show booths and the Waste Pro man costume.